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Lim, Weng Marc - In: Journal of business-to-business marketing 27 (2020) 4, pp. 397-406

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Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions

Kelly, Simon - 2017

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

Persistent link: https://www.econbiz.de/10012396506

Flexibility in marketing & sales interfacing processes

Dewsnap, Belinda; Micevski, Milena; Cadogan, John W.; … - In: Industrial marketing management : the international … 91 (2020), pp. 285-300

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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019

Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019

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Developments in B to B and B to C marketing and sales automation systems

Stone, Merlin; Woodcock, Neil - In: Journal of business-to-business marketing 28 (2021) 2, pp. 203-222

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Franses, Philip Hans - In: The Oxford handbook of economic forecasting. 2012

Persistent link: https://www.econbiz.de/10012882032

Viral Marketing Communication : Just Sales or More?

Caridà, Angela; Colurcio, Maria - 2014

The aim of the study is to contribute to the theoretical debate on the Viral Marketing Communication (VMC). It … dynamics that govern a viral marketing campaign highlighting the different impacts: cognitive, behavioral and economic (Cruz …

Persistent link: https://www.econbiz.de/10014156364

A preface to marketing management

Peter, Jerome Paul - 1991 - 5th ed

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Handbook of modern marketing

Buell, Victor P. (ed.) - 1986 - 2. ed.

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Marketing : principles & strategy

Assael, Henry - 1990 - 1. ed

Persistent link: https://www.econbiz.de/10013467924