Corporate Social Responsibility (CSR) is now prominent and evident more than ever due to the emphasis laid on businesses regarding environmental, social and ethical issues. The level of CSR activities of the firms is made known to public only through the disclosures. This paper reviews the...

Purpose –The paper proposes and tests a conceptual framework to establish the link between celebrity endorsement and brand and team related intentions.Design/methodology/approach – The methodology used for the paper is Structural Equation Modeling.Findings – Celebrity's credibility impacts...

Purpose – The paper seeks to explore the role of the role of employer branding on both the existing and prospective employees. Design/methodology/approach – The methodology used for the paper is literature review as the paper proposes a conceptual model of employer branding. Findings –...