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When does retargeting work? : information specificity in online advertising

Lambrecht, Anja; Tucker, Catherine - In: Journal of marketing research : JMR 50 (2013) 5, pp. 561-576

Persistent link: https://www.econbiz.de/10010195995

Plenty of attitude : evaluating measures of attitude toward the site

Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215

Persistent link: https://www.econbiz.de/10009793420

Are they listening? : designing online recommendations for today's consumers

Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200

Persistent link: https://www.econbiz.de/10009793426

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193

Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment

Li, Hongshuang; Kannan, P. K. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 40-56

Persistent link: https://www.econbiz.de/10010349040

Online video advertisement avoidance : can interactivity help?

Hussain, Dildar; Lasage, Hélène - In: The journal of applied business research 30 (2014) 1, pp. 43-49

Persistent link: https://www.econbiz.de/10010252121

Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Do travel product types matter? : online review direction and persuasiveness

Tsaur, Sheng-Hshiung; Huang, Chung-Ching; Luoh, Hsiang-Fei - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 884-898

Persistent link: https://www.econbiz.de/10010469222

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

The effect of human image in B2C website design : an eye-tracking study

Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605

Persistent link: https://www.econbiz.de/10010389716