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Impact of personalized social media advertisements on consumer purchase intention

Reena, Mehta; Udita, Kulkarni - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 15-24

Persistent link: https://www.econbiz.de/10012285799

The impact of ad customization and content transportation on the effectiveness of online video advertising

Huang, Yan; Waddell, Thomas Franklin - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 284-300

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The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads

Försch, Steffen; Haan, Evert de - In: Improving decision making in real-time bidding, (pp. 51-84). 2018

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Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior

Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129

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The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

Mapping the customer journey : lessons learned from graph-based online attribution modeling

Anderl, Eva; Becker, Ingo Frank; Wangenheim, Florian von; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 457-474

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Good practice guide on online advertising : protecting consumers in e-commerce

OECD - 2019

This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of...

Persistent link: https://www.econbiz.de/10012101300

The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)

Moharrami, Morteza; Tahmasebi, Faramarz - In: International journal of internet marketing and … 13 (2019) 2, pp. 183-196

Persistent link: https://www.econbiz.de/10012105488

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95

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Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan

Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136

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