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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
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Cause-related Marketing in Deutschland
Fuljahn, Alexandre - 2008
Persistent link: https://www.econbiz.de/10003633159
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Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - 2007
Persistent link: https://www.econbiz.de/10003633917
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Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
Markert, Gunnar - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003637001
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Markenwertschöpfungskette
Kreutzer, Ralf T. - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 37 (2008) 7, pp. 991-996
Persistent link: https://www.econbiz.de/10003729524
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Co-creating consumption experiences : an endless innovation
Borghini, Stefania; Carù, Antonella - In: Strategic market creation : a new perspective on …, (pp. 257-284). 2008
Persistent link: https://www.econbiz.de/10003732364
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Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard; Pace, Stefano - In: Strategic market creation : a new perspective on …, (pp. 313-336). 2008
Persistent link: https://www.econbiz.de/10003732371
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378