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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

Persistent link: https://www.econbiz.de/10010497783

Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

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Digital transformation and its influence on changing the marketing orientation of business structures and consumer behaviour

Radzikhovska, Yuliia - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 200-209

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Analysing the impact of green marketing mix on consumer purchase intention

Kaur, Ravinder; Mishra, Suyash; Yadav, Shivani; Shaw, Tanya - In: International journal of Indian culture and business … 25 (2022) 3, pp. 403-425

Persistent link: https://www.econbiz.de/10013255922

Understanding of consumers' perception toward select FMCG products

Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257

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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a...

Persistent link: https://www.econbiz.de/10013270846

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

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Communication as a part of identity of sustainable subjects in fashion

Kusá, Alena; Urmínová, Marianna - In: Journal of risk and financial management : JRFM 13 (2020) 12/305, pp. 1-16

Sustainability and corporate social responsibility have today become key assets of many successful businesses and corporations. Despite constantly growing environmental awareness, we are still facing the issue of overconsumption in both the textile and fashion industries. This is mainly due to...

Persistent link: https://www.econbiz.de/10012392464

The influence of extrinsic product attributes on consumers' food decisions : review and network analysis of the marketing literature

Hoffmann, Nils Christian; Symmank, Claudia; Mai, Robert; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 888-915

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The moderating role of religiosity on cause related advertising campaigns

Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260

Persistent link: https://www.econbiz.de/10012257420