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The study aimed to determine the main factors that predicted users' intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, using...
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This study attempts to explore the effects of different key factors influencing the consumer acceptance of mobile banking, particularly those that affect the consumer's attitudes towards, and intention to use, this self-service banking technology in Bangladesh. The demographic, attitudinal, and...
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This study examined mobile users’ intentions to receive SMS advertising in India using Technology Acceptance Model (TAM) as a research framework. 242 respondents completed a structured questionnaire, measuring their responses to the TAM’s five constructs. Using Structural Equation Modeling...
Persistent link: https://www.econbiz.de/10014038254
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age,...
Persistent link: https://www.econbiz.de/10014041542
The purposes of this research were 1) to study technology acceptance and purchase decisions for food delivery by Mobile phone application of consumers in Phra Nakhon Si Ayutthaya Province and 2) technology acceptance affecting purchase decisions for food delivery by Mobile phone application of...
Persistent link: https://www.econbiz.de/10013299866
Mobile banking is a service provided by a bank that allows full remote control of customers' financial data and transactions with a variety of options to serve their needs. With m-banking, the banks can cut down on operational costs whilst maintaining client satisfaction. This research examined...
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