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This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...
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), which includes reviews of tourism services as well as evaluation of attractions and destinations by visitors. The growing … importance of reviews of tourism services is recognized by tourism service providers, and some of them influence the content of … model for providing verified reviews of tourism services or verified destination assessment and two process models for …
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Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing … loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP … promotion could improve the destination loyalty. Finally, the academic contribution, implications of the findings for tourism …
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