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The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C. - In: Journal of media business studies 8 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
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Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo; Krider, Robert E.; Ho, Jason - In: Journal of advertising research 55 (2015) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.; Krugman, Dean; Tinkham, Spencer F. - In: Journal of advertising research 52 (2012) 4, pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
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What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina; Post, Martin - In: JMM : the international journal on media management 15 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
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It's not whether you win or lose : it's how the game is played
Bee, Colleen C.; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
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An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller; Gray, David Michael - In: Journal of advertising research 53 (2013) 2, pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 1, pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
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Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard; Phau, Ian - In: Journal of advertising research 57 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011707582