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The convergence of sustainability and marketing : transforming marketing to respond to a new world

Bolton, Ruth N. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 107-112

Persistent link: https://www.econbiz.de/10013256363

Sustainability marketing strategy : an analysis of recent literature

Kumar, Vinod; Rahman, Zillur; Kazmi, A. A. - In: Global business review 14 (2013) 4, pp. 601-625

Persistent link: https://www.econbiz.de/10010258597

Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530

Culture of sustainability and marketing orientation of Indian agribusiness in implementing CSR programs : insights from emerging market

Raj, Anup; Kuznecov, Andrej I.; Arun, Thankom - In: Journal of risk and financial management : JRFM 13 (2020) 11/269, pp. 1-19

The debate regarding the suitability of market orientation or culture of sustainability for corporate social … responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and … agribusiness firms in India, this empirical article explores how market orientation or culture of sustainability affects CSR …

Persistent link: https://www.econbiz.de/10012389814

Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles

Sönnichsen, Sönnich Dahl - In: Creating a sustainable competitive position : ethical …, (pp. 33-57). 2023

Persistent link: https://www.econbiz.de/10014455189

Corporate sustainable development and marketing communications on social media : Fortune 500 enterprises

Lee, Ya-Ching - In: Business strategy and the environment 26 (2017) 5, pp. 569-583

Persistent link: https://www.econbiz.de/10011699077

Reporting of non-financial performance indicators : a useful tool for a sustainable marketing strategy

Calu, Adriana; Negrei, Costel; Calu, Daniela Artemisa; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 977-993

The current research has as objective to identify the reporting practices of non-financial information through the indicators proposed by the Global Reporting Initiative (GRI) and the degree in which, for marketing purposes, there is a preference for the communication on positive aspects. In...

Persistent link: https://www.econbiz.de/10011824720

Communicating sustainability practices and values : a case study approach of a micro-organisation in the UK

Alevizou, Panayiota J.; Henninger, Claudia E.; Spinks, Chloe - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 37-52

Persistent link: https://www.econbiz.de/10011994943

An ISM approach for modelling the enablers of sustainability in market-oriented firms

Agrawal, Amit Kumar; Kumar, Divesh; Rahman, Zillur - In: International journal of business excellence 12 (2017) 1, pp. 23-45

Persistent link: https://www.econbiz.de/10011800712

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