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Factors propelling the adoption of internet banking : the role of e-customer service, website design, brand image and customer satisfaction

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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

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Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y

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Unobserved heterogeneity and the importance of customer loyalty in mobile banking

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The role of customer brand engagement and brand experience in online banking

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The effects of perceived value dimensions on customer satisfaction and loyalty : a comparison between traditional banks and fintechs

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Determinants of customers' adaptation to Internet Banking : evidence from Greater Jakarta Area, Indonesia

Nasreen, Jareena; Lubis, Arief Wibisono - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 143-157

Manuscript type: Research Article. Research Aims: This paper aims to analyze factors that affect customers’ adaptation to using Internet Banking among banks’ customers in Indonesia. The variables hypothesized to influence adaptation to using Internet Banking are Importance of Internet...

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