The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … studies on advertising targeted at kids in Pakistan. …

advertising. Meanwhile, the traditional pay-per-impression (PPI) scheme persists, and several advertising publishers have started … optimal choices for advertising publishers. We highlight two-sided information asymmetries in online advertising markets and …

through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Native advertising, which matches the look and feel of unpaid news and editorials, has exploded online. The Federal … Trade Commission has long required advertising to be clearly and conspicuously labeled, and it recently reiterated that … these requirements apply to native advertising. We explore whether respondents can distinguish native advertising and …

, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites … user-related factors: (a) more positive (negative) attitudes toward online advertising encourage adblocker deactivation … deactivation. These hypotheses were supported by a survey conducted by the Spanish advertising industry, but the influence of …