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Do university trademarks matter? : interaction between university-related apparel style and licensing status

Huang, Xiao; Kwon, Wi-suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031

Persistent link: https://www.econbiz.de/10014334393

Social cynicism, greenwashing, and trust in green clothing brands

Policarpo, Manoela Costa; Apaolaza, Vanessa; Hartmann, … - In: International journal of consumer studies 47 (2023) 5, pp. 1950-1961

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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach

May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051

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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis

Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397

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You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections

Shelton, Summer Suzanne; Bradshaw, Amanda S.; Cretul, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1009-1026

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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600

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Apparel industry of Bangladesh and customer-based brand equity in developing consumers' purchase decision

Alam, Md. Nur; Masroor, Imtiaz; Chatterjee, Saurav; … - In: International journal of export marketing : IJExportM 5 (2022) 3/4, pp. 354-376

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Consumer-brand relationships within the luxury cosmetic domain

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From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture

Massi, Marta - 2023

1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...

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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität

Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.

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