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An Appraisal of the Effectiven...
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1
Investigating the impact of digital media
advertising
content on accepting or rejecting the message mediated by
advertising
value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
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Optimal microtargeting of
advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
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3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
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Have "millennials" embraced digital
advertising
as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
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pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
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4
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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5
The effects of digital media buying on advertisers
Šehić, Lejla
;
Peštek, Almir
- In:
Management : journal of contemporary management issues
25
(
2020
)
1
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012253955
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6
The power of e-WOM using the hashtag : focusing on SNS
advertising
of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
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Werbung
im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung
Seufert, Wolfgang
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 199-229)
.
2017
Persistent link: https://www.econbiz.de/10011794771
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Advertising
creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
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Measuring consumer perception of ethical issues in
advertising
: evidence form Nigerian
advertising
audience
Abdullahi, Shafiu Ibrahim
- In:
Middle East journal of management : MEJM
5
(
2018
)
3
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pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
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Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
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pp. 344-349
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