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Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic

Li, Jia; McCrary, Rachel - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 173-183

Persistent link: https://www.econbiz.de/10013258539

Revenue sources matter to nonprofit communication? : an examination of museum communication and social media engagement

Suh, Jiwon - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 271-290

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Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text

Luangrath, Andrea Webb; Xu, Yixiang; Wang, Tong - In: Journal of marketing research 60 (2023) 2, pp. 388-408

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Value of communication and social media : an equilibrium theory of messaging

Anglin, Paul M.; Gao, Yanmin - In: The journal of real estate finance and economics 66 (2023) 4, pp. 861-903

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The impact of company-generated posts with crisis-related content on online engagement behavior

Kleer, Nicola; Kunz, Reinhard - In: Journal of business research : JBR 164 (2023), pp. 1-14

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Entrepreneurs as influencers : the impact of parasocial interactions on communication outcomes

Rudeloff, Christian; Damms, Julius - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 328-346

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Social media influencers as mediators of commercial messages

Vanninen, Heini; Mero, Joel; Kantamaa, Eveliina - In: Journal of internet commerce 22 (2023) 1, pp. S4-S27

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Transparency in corporate social responsibility communication on social media

Lee, Angie; Chung, Te-Lin Doreen - In: International journal of retail and distribution management 51 (2023) 5, pp. 590-610

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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives

Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.); … - 2023

: Digital technology and emergency risk communication of African governments: experiences and lessons from Covid-19 -- Chapter 6 …: Optimising social media and marketing communication strategies for voter education: A way forward for Independent National … Electoral Commission (INEC) in Nigeria -- Chapter 7: Social Media Adoption in Public Sector Communication: Current practices …

Persistent link: https://www.econbiz.de/10014253072

Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication

Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10014253825