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Nunnenkamp, Peter
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67
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67
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66
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64
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63
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58
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54
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50
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50
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45
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43
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42
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42
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42
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42
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40
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39
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37
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37
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37
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36
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36
Zhang, Jingjing
36
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35
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35
Kuchler, Theresa
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Lall, Sanjaya
35
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34
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41
Policy role of social media in developing public trust : twitter
communication
with government leadrs
Park, Min Jae
;
Kang, Dongsuk
;
Rho, Jae Jeung
;
Lee, Duk Hee
- In:
Public management review
18
(
2016
)
9
,
pp. 1265-1288
Persistent link: https://www.econbiz.de/10011607252
Saved in:
42
Wine tourism destination image on the web : a comparison between conveyed and perceived
communication
drivers
Fait, Monica
;
Scorrano, Paola
;
Cavallo, Federica
;
Iaia, Lea
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
Saved in:
43
Industry and agency views of social media : issues implementing dialogic
communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
44
Social media
communication
strategies
Floreddu, Paola Barbara
;
Cabiddu, Francesca
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
Saved in:
45
Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?
Kwok, Linchi
;
Xie, Karen L.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2156-2177
Persistent link: https://www.econbiz.de/10011567199
Saved in:
46
Between hope and fear : developing social media guidelines
Opgenhaffen, Michaël
;
Claeys, An-Sofie
- In:
Employee relations
39
(
2017
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10011661614
Saved in:
47
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
48
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
49
How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.
;
McQuarrie, Edward F.
;
Shanmugam, Ravi
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
Saved in:
50
Communicational ambidexterity as a new capability to manage social media
communication
within organizations
Huang, Jimmy
;
Baptista, João
;
Newell, Sue
- In:
The journal of strategic information systems : …
24
(
2015
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011332837
Saved in:
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