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The evolution of Twitter communication by Youth Olympic Games organising committees

Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425

Persistent link: https://www.econbiz.de/10011861964

A Janus-faced matter : the role of user anonymity for communication persuasiveness in online discussions

Wagenknecht, Thomas; Teubner, Timm; Weinhardt, Christof - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1024-1037

Persistent link: https://www.econbiz.de/10011947011

Facebook fan page : the effect of perceived socialness in consumer-brand communication

Hammick, Jinhyon Kwon; Ju, Ilyoung - In: Journal of marketing communications 24 (2018) 7, pp. 686-702

Persistent link: https://www.econbiz.de/10011927578

Strategies for the use of social media in stakeholder conversations

Blaschke, Steffen; Kreipl, Annika - In: Die Betriebswirtschaft : DBW 75 (2015) 6, pp. 401-412

Unsere Studie stellt aus Sicht der kommunikativen Konstitution von Organisation theoretische Überlegungen zur Nutzung sozialer Medien in Stakeholderkonversationen an. Wir diskutieren vier Strategien, die Firmen einsetzen können: Broadcast, Information, Reaktion und Engagement. Wir illustrieren...

Persistent link: https://www.econbiz.de/10011406044

How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page

Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790

Persistent link: https://www.econbiz.de/10011447408

Fortune 1000 communication strategies on Facebook and Twitter

Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223

Persistent link: https://www.econbiz.de/10011448022

Anti-social media : executive Twitter "engagement" and attitudes about media credibility

Porter, Michael C.; Anderson, Betsy; Nhotsavang, Mary - In: Journal of communication management : an international … 19 (2015) 3, pp. 270-287

Persistent link: https://www.econbiz.de/10011448047

Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302

Persistent link: https://www.econbiz.de/10011448050

Analysis of content creation in social media by B2B companies

Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770

Persistent link: https://www.econbiz.de/10011382415

Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation

Jiang, Pingjun; Chia, Swee-lim - In: International journal of internet marketing and … 6 (2010) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10003938200