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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
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Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang; Kim, Kyung Hoon; Ko, Eunju; Liu, Honglei - In: Journal of business research : JBR 69 (2016) 9, pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
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Payment willingness for VIP subscription in social networking sites
Li, Guofeng; Liu, Honglei; Li, Guoxin - In: Journal of business research : JBR 67 (2014) 10, pp. 2179-2184
Persistent link: https://www.econbiz.de/10010400093
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Sustainable fashion index model and its implication
Wang, Huanzhang; Liu, Honglei; Kim, Sang Jin; Kim, … - In: Journal of business research : JBR 99 (2019), pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
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Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin; Cao, Yue; Lu, Bo; Yu, Yunzhijun; Liu, Honglei - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
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Corporate sustainability management under market uncertainty
Liu, Honglei; Kim, Sang Jin; Wang, Huanzhang; Kim, … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 5, pp. 1023-1037
Purpose: The purpose of this paper is to understand how market uncertainty affects sustainability management for long-term survival and growth. Design/methodology/approach: Structural equation modeling is applied to evaluate the research model using data from a survey of 210 firms in China....
Persistent link: https://www.econbiz.de/10012184261
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Community-based collaborative information system for emergency management
Li, Juan; Li, Qingrui; Liu, Chao; Khan, Samee Ullah; … - In: Computers & operations research : and their … 42 (2014), pp. 116-124
Persistent link: https://www.econbiz.de/10010236822
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Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao; Zhang, Ting; Gou, Qinglong; Liang, Liang - In: International journal of management and decision making … 13 (2014) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
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The effects of emotional labor on frontline employee creativity
Geng, Zizhen; Liu, Chao; Liu, Xinmei; Feng, Jie - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1046-1064
Persistent link: https://www.econbiz.de/10010426096