Similar Search Results

Gain vs loss framing of CSR initiatives : gaining consumer trust online

In: Annals in social responsibility : ASR 9 (2023) 2, pp. 48-49

Persistent link: https://www.econbiz.de/10014339748

Do socio-cultural factors affect the relationships between CSR and loyalty in retailing? : a three-country investigation

Diallo, Mbaye Fall; Lambey, Christine; Hasanzade, Vuesal; … - In: International journal of retail and distribution management 52 (2024) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014484196

The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust

Saif, Saad; Zameer, Hashim; Wang, Ying; Ali, Qadir - In: Marketing intelligence & planning 42 (2024) 1, pp. 149-167

Persistent link: https://www.econbiz.de/10014469246

The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers' internal and behavioral responses : evidence from Guilan Province in Ira...

Zidehsaraei, Maryam; Esmaeilpour, Reza; Akbari, Mohsen - In: Journal of financial services marketing 29 (2024) 1, pp. 154-170

Persistent link: https://www.econbiz.de/10014479262

How do CSI and CSR perceptions affect word of mouth recommendations? : the role of trust, distrust, and moral norms

Zasuwa, Grzegorz; Stefańska, Magdalena - In: Corporate communications : an international journal 28 (2023) 6, pp. 905-923

Persistent link: https://www.econbiz.de/10014493932

Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry

Sung, Kyong Sik; Lee, Seoki - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4535-4554

Persistent link: https://www.econbiz.de/10014430133

Corporate Social Responsibility and Competitive Advantage : Overcoming the Trust Barrier

Du, Shuili; Bhattacharya, CB; Sen, Sankar - 2014

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing … to provide insight into the efficacy of CSR as a challenger’s competitive weapon against a market leader. Through an … investigation of a real world CSR initiative, we show that the challenger can reap superior business returns among consumers who had …

Persistent link: https://www.econbiz.de/10014044656

Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm

Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342

Persistent link: https://www.econbiz.de/10013552963

The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market

Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248

Persistent link: https://www.econbiz.de/10013553048

Consumer skepticism towards Corporate-NGO partnerships : the impact of CSR motives, message frame and fit

Schade, Jasmin; Wang, Yijing; Prooijen, Anne-Marie van - In: Corporate communications : an international journal 27 (2023) 5, pp. 39-55

Persistent link: https://www.econbiz.de/10013553979