Multi-channel retailers face a crucial decision of whether to charge the same price online and offline. In a competitive environment with two multi-channel retailers, the pricing strategies are complicated by the heterogeneity of consumers and their cross-channel/cross-retailer purchasing...

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work...