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Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
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An approach to develop effective customer loyalty programs : the VIP program at T&T Supermarkets Inc.
Ho, Richard; Huang, Leo; Huang, Stanley; Lee, Tina; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 6, pp. 702-720
Persistent link: https://www.econbiz.de/10009525045
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K. - In: Issues of business and law 4 (2012), pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Hotel loyalty programs : the halo effect
Pizam, Abraham - In: International journal of hospitality management 48 (2015), pp. 167-168
Persistent link: https://www.econbiz.de/10011341590