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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales

Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834

Persistent link: https://www.econbiz.de/10011746429

Place branding research : a thematic review and future research agenda

Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Persistent link: https://www.econbiz.de/10011746561

The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro

Sztejnberg, Raquel Goulart; Giovanardi, Massimo - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 421-445

Persistent link: https://www.econbiz.de/10011709135

The elusive destination brand and the ATLAS wheel of place brand management

Kavaratzis, Mihalis; Hatch, Mary Jo - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10012425161

Public Branding and Marketing : A Global Viewpoint

Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.

Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

Persistent link: https://www.econbiz.de/10012596856

Residents' place image : place to live versus tourist destination

Stylidis, Dimitrios - In: Tourism analysis : an interdisciplinary tourism & … 23 (2018) 4, pp. 553-560

Persistent link: https://www.econbiz.de/10011976894

Soft power and place branding in the United Arab Emirates : examples of the tourism and film industries

Saberi, Donya; Paris, Cody Morris; Marochi, Belisa - In: International journal of diplomacy and economy 4 (2018) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10011871314

Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects

Vuolteenaho, Jani; Basik, Sergei - In: Eurasian geography and economics 65 (2024) 4, pp. 459-485

Persistent link: https://www.econbiz.de/10014566193

A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638

Persistent link: https://www.econbiz.de/10012313927

There's a time and place : navigating omni-temporality in the place branding process

Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014534720