Purpose: The purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty. Design/methodology/approach: Through on-site survey with convenience sampling, 465 visitors were surveyed at the...

Purpose: Grounded in the theory of mental budgeting, this paper aims to investigate how the regret and perfectionism of exposition attendees influences their purchasing strategy. Design/methodology/approach: This research collected on-site data at a well-established specialty food exposition in...

Purpose: While former literature has shown that people have a strong tendency to seek religious support during difficult times, knowledge gaps exist in how the mechanism of religiosity works to support employees’ mental status and performance. Therefore, based on self-categorization theory,...