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Hotel brand portfolio strategy
Wang, Yao-chin; Chung, Yeasun - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 561-584
Persistent link: https://www.econbiz.de/10011326585
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Evaluation of co-branded hotels in the Taiwanese market : the role of brand familiarity and brand fit
Lin, Yi-chin - In: International journal of contemporary hospitality management 25 (2013) 3, pp. 346-364
Persistent link: https://www.econbiz.de/10009730485
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Developing experience-based luxury brand equity in the luxury resorts hotel industry
Hung, Jui-ying; Lin, Feng-li; Yang, Wen-goang - In: Global journal of business research : GJBR 6 (2012) 4, pp. 45-58
Persistent link: https://www.econbiz.de/10009628216
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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
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A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Padhi, Soumya Ranjan - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
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Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam - In: International journal of trade and global markets 8 (2015) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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Differentiating with brand personality in economy hotel segment
Li, Xiangping; Yen, Chih-lun; Uysal, Muzaffer - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 323-333
Persistent link: https://www.econbiz.de/10010421441
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An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy; Wickham, Mark - In: Tourism management : research, policies, practice 48 (2015), pp. 439-454
Persistent link: https://www.econbiz.de/10010509460