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Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy; Librowicz, Michel; Hajjem, Ahlem; … - In: International marketing in the fast changing world, (pp. 199-233). 2015
Persistent link: https://www.econbiz.de/10011416186
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State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan; Fischer, Sophia; Schwarz, Uta; Mai, Robert - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
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Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra - In: Psychology & marketing 31 (2014) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
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Country-origin effects
Zeugner-Roth, Katharina Petra - In: Cross cultural issues in consumer science and consumer …, (pp. 111-128). 2017
Persistent link: https://www.econbiz.de/10011749733
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Herk, Hester van (ed.); Torelli, Carlos J. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011700541
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Proceedings: Cross-Cultural Business Conference 2015 : May 21st - 22nd [School of Management, Steyr, Campus] ; sessions ; intercultural perspectives in global business and human re...
Überwimmer, Margarethe (ed.); Gangl, Teresa (ed.);  … - 2015 - 1. Aufl
Persistent link: https://www.econbiz.de/10011280876
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That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.; Woods, Andy; Käppler, Florian; … - In: Psychology & marketing 32 (2015) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
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The Routledge companion to ethnic marketing
Jamal, Ahmad (ed.) - 2015
Persistent link: https://www.econbiz.de/10011298563
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Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305438
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Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472