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1
Privacy
considerations for online
advertising
: a stakeholder's perspective to programmatic
advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
2
The value of online
privacy
Savage, Scott J.
;
Waldman, Donald M.
-
2013
Persistent link: https://www.econbiz.de/10010209888
Saved in:
3
Online
advertising
networks and consumer perceptions of
privacy
Schmeiser, Steven
- In:
Applied economics letters
25
(
2018
)
11
,
pp. 776-780
Persistent link: https://www.econbiz.de/10012129849
Saved in:
4
The implications of
advertising
personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
5
Targeting and
privacy
in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
An empirical analysis of unsolicited commercial e-mail
Kumar, Satinder
;
Sharma, Rishi R.
- In:
Paradigm : the journal of Institute of Management Technology
18
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011759457
Saved in:
7
The economics of
advertising
and
privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
8
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
9
Privacy
in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.
;
Smith, Doug
-
2014
Persistent link: https://www.econbiz.de/10010473250
Saved in:
10
Addressing online behavioral
advertising
and
privacy
implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
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