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Moral self-signaling benefits of effortful cause marketing campaigns

Kliamenakis, Argiro; Bodur, H. Onur - In: Journal of business ethics : JBE 190 (2024) 2, pp. 371-398

A popular form of cause marketing (CM) that has recently emerged is one requiring the consumer to perform a prescribed behavior - such as providing a product review or uploading a picture on social media alongside a hashtag - to trigger a donation from the firm to the charitable cause. While...

Persistent link: https://www.econbiz.de/10014493923

Brand social responsibility : conceptualization, measurement, and outcomes

Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399

Persistent link: https://www.econbiz.de/10011393260

The ethical attribute stigma : understanding when ethical attributes improve consumer responses to product evaluations

Bodur, H. Onur; Gao, Ting; Grohmann, Bianca - In: Journal of business ethics : JOBE 122 (2014) 1, pp. 167-177

Persistent link: https://www.econbiz.de/10010393208

Will you purchase environmentally friendly products? : using prediction requests to increase choice of sustainable products

Bodur, H. Onur; Duval, Kimberly M.; Grohmann, Bianca - In: Journal of business ethics : JOBE 129 (2015) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10011290917

When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects

Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Psychology & marketing 39 (2022) 1, pp. 27-45

Persistent link: https://www.econbiz.de/10012796056

Communicating brand biographies effectively : the role of communication source

Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 712-733

Persistent link: https://www.econbiz.de/10012293328

Execution novelty : improving brand evaluations in cause sponsorship

Bodur, H. Onur; Tezer, Ali; Grohmann, Bianca - In: Journal of business research : JBR 165 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014333340

Avatars as information : perception of consumers based on their avatars in virtual worlds

Bélisle, Jean-François; Bodur, H. Onur - In: Psychology & marketing 27 (2010) 8, pp. 741-765

Persistent link: https://www.econbiz.de/10003997655

Social responsibility and its differential effects on the retailers' portfolio of private label brands

Tofighi, Maryam; Bodur, H. Onur - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 301-313

Persistent link: https://www.econbiz.de/10011298836

When should private label brands endorse ethical attributes?

Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10011505027