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Sales scripts that sell!

Gamble, Teri Kwal; Gamble, Michael W. - 2007 - 2. ed.

Persistent link: https://www.econbiz.de/10003463201

From selling goods to marketing services

Plötner, Olaf - In: Bringing technology to market: trends, cases, solutions, (pp. 33-46). 2007

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Aligning sales and marketing to enhance customer value and drive company results

Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E. - In: Kellogg on marketing, (pp. 373-392). 2010

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Building a winning sales force

Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E. - In: Kellogg on marketing, (pp. 258-284). 2010

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Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling

Port, Michael - 2011 - 2nd ed., rev. & expanded

"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael...

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Strategizing the sales organization

Lane, Nikala; Piercy, Nigel - In: Strategic sales and strategic marketing, (pp. 119-134). 2011

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The implication of lean operations for sales strategy : from sales-force to marketing-force

Piercy, Niall; Rich, Nick - In: Strategic sales and strategic marketing, (pp. 49-67). 2011

Persistent link: https://www.econbiz.de/10008798058

Strategic alignment for sales organization transformation

LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Strategic sales and strategic marketing, (pp. 11-31). 2011

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Achieving excellence in selling : a South African approach

Blem, Norman - 2008 - 3rd ed.

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Configurations of marketing and sales : a taxonomy

Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154

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