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Overcoming country-of-origin image constraints on hiring : the moderating role of CSR
Hong, Gahye; Kim, Eunmi - In: Asian business & management 16 (2017) 4/5, pp. 253-271
Persistent link: https://www.econbiz.de/10011815927
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Country-of-operation and brand images : evidence from the Chinese hotel industry
Lee, Seonjeong; Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of contemporary hospitality management 29 (2017) 7, pp. 1814-1833
Persistent link: https://www.econbiz.de/10011777000
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Investigation of ethnocentrism effect on Turkish textile image and consumer purchase intention : Isfahan and Tabriz cities as a case study
Ranjbarian, Bahram; Avilagh, Hamed Abbaszadeh - In: Emerging Markets Journal : EMAJ 12 (2022) 2, pp. 1-8
Persistent link: https://www.econbiz.de/10014250638
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The Effects of ‘Country-of-Origin’ and ‘Corporate Image’ on the Perceptions of Product Quality and Purchase Intentions
Lee, Jung Wan; Tai, Simon - 2017
, corporate image, its brand image and purchase intention survey conducted in Almaty, Kazakhstan, one of the CIS countries that …
Persistent link: https://www.econbiz.de/10014117571
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Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel; Nadjat, Hamdani - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 103-109). 2023
Persistent link: https://www.econbiz.de/10013541898
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Consumer affinity as a key factor to mitigate reluctance to buy foreign products : the moderating role of organic and induced image to counteract negative communication campaigns a...
Serrano-Arcos, M. Mar; Fernández, Raquel Sanchez; … - In: Oeconomia Copernicana 15 (2024) 2, pp. 717-763
Persistent link: https://www.econbiz.de/10014636093
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Assessing trust and intention to continue using internet banking through security dimension impact : a partial least squares analysis
Zunirah Mohd Talib; Sulaiman Haruna; Normalini Md. Kassim - In: International journal of enterprise information systems … 16 (2020) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10012292086
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Country image effect on services : a study of consumers' evaluation of foreign airlines
Cheng, Kuangnen; Chen, Hui-Ping; Lai, Weipang; Li, Chenglung - In: Journal of global marketing 27 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010346504