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What's in a name? : the impact of subcategory salience on value perception and upgrade intention for multicategory products
Han, Jin K.; Chung, Seh Woong; Sohn, Yong Seok - In: Psychology & marketing 35 (2018) 12, pp. 913-922
Persistent link: https://www.econbiz.de/10011970103
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Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & marketing 35 (2018) 12, pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
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Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.; Stevens, Jennifer L.; … - In: Psychology & marketing 35 (2018) 12, pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
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Exploring materialism and frugality in determining product end-use consumption behaviors
Evers, Uwana; Gruner, Richard L.; Sneddon, Joanne; Lee, … - In: Psychology & marketing 35 (2018) 12, pp. 948-956
Persistent link: https://www.econbiz.de/10011970108
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Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
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Going green to be morally clean : an examination of environmental behavior among materialistic consumers
Tang, Yihui; Hinsch, Christian - In: Psychology & marketing 35 (2018) 11, pp. 845-862
Persistent link: https://www.econbiz.de/10011970110
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Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.; Mishrab, Aditya Shankar; Tiamiyu, … - In: Psychology & marketing 35 (2018) 11, pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
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The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
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Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; … - In: Psychology & marketing 35 (2018) 10, pp. 752-765
Persistent link: https://www.econbiz.de/10011970117
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118