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Box office collection of sequel movies : exploring brand extension effect

Dewani, Prem Prakash; Malhan, Mohit; Mathur, Sameer - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 288-311

Persistent link: https://www.econbiz.de/10012613981

Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study

Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023

Persistent link: https://www.econbiz.de/10014387914

Consumer engagement through conditional promotions : an exploratory study

Nigam, Achint; Dewani, Prem Prakash - In: Journal of global information management 30 (2022) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10012799477

Consumer's response to conditional promotions in retailing : an empirical inquiry

Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763

Persistent link: https://www.econbiz.de/10013185036

Online reviews in tourism and hospitality industry : a meta-analytical perspective

Dewani, Prem Prakash - In: Journal for global business advancement : JGBA 15 (2022) 4, pp. 420-446

Persistent link: https://www.econbiz.de/10014309006

Exploring Deal of the Day : an e-commerce strategy

Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek - In: Benchmarking: An International Journal 27 (2020) 10, pp. 2807-2830

Purpose: This paper examines differences in the discounts offered during Deal of the Day (DOD) promotion schemes by online retailers based on product category, festival season and the economic status of a country. Design/methodology/approach: In study 1, the authors conducted three focus group...

Persistent link: https://www.econbiz.de/10012274915

Gratitude : an emotional approach in business relationship

Dewani, Prem Prakash; Sinha, Piyush Kumar - In: Research journal of business management 6 (2012) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10009500083

Role of gratitude and obligation in long term customer relationships

Dewani, Prem Prakash; Sinha, P. K.; Mathur, Sameer - In: Journal of retailing and consumer services 31 (2016), pp. 143-156

Persistent link: https://www.econbiz.de/10011528587

Scarcity promotions : customers' negative experiential journey

Harikrishnan P. K.; Dewani, Prem Prakash - In: The marketing review 19 (2019) 3/4, pp. 161-188

Persistent link: https://www.econbiz.de/10012299491

Influence of cultural heritage on hotel prices, occupancy and profit : theory and evidence

Mathur, Sameer; Dewani, Prem Prakash - In: Tourism economics : the business and finance of tourism … 22 (2016) 5, pp. 1014-1032

Persistent link: https://www.econbiz.de/10011646173