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Who's Buying By Age
Editors, The New Strategist - 2013 - 7th ed
Persistent link: https://www.econbiz.de/10012677260
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The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S. - In: Handbook of consumer psychology, (pp. 31-76). 2008
Persistent link: https://www.econbiz.de/10003716144
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In need of a favorable conclusion : the role of goal-motivated reasoning in consumer judgments and evaluations
De Mello, Gustavo E. - 2005
Persistent link: https://www.econbiz.de/10003953872
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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
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The role of consumer memory in advertising
Montgomery, Nicole Votolato; Unnava, H. Rao - In: The Sage handbook of advertising, (pp. 105-119). 2007
Persistent link: https://www.econbiz.de/10003570222
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When more alternatives lead to less choice
Kuksov, Dmitri; Villas-Boas, J. Miguel - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 507-524
Persistent link: https://www.econbiz.de/10003984574
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Contrast and assimilation effects of processing fluency
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889
Persistent link: https://www.econbiz.de/10003945195
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Consumers' online information search : Gen Yers' finding needles in the internet haystack
Maity, Moutusy; Hsu, Maxwell K.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 19 (2012) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10009508578
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Shopping orientation and mindsets : how motivation influences consumer information processing during shopping
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: Psychology & marketing 30 (2013) 9, pp. 779-793
Persistent link: https://www.econbiz.de/10009792694
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More eagerness, more suffering from search bias : accuracy incentives and need for cognition exacerbate the detrimental effects of excessive searching in finding romantic partners...
Lee, Chun-Chia; Chiou, Wen-Bin - In: Journal of behavioral decision making 29 (2016) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10011485153