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64
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57
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54
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42
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39
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36
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35
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34
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33
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33
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31
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30
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30
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30
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29
Henderson, J. Vernon
29
Zhang, James J.
29
Baade, Robert
28
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28
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28
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27
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Heere, Bob
27
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26
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25
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41
Sponsoring im
Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
42
The impact of cause-related marketing (CRM) in spectator
sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
43
Vermarktung von Medienrechten an Sportveranstaltungen nach dem US-amerikanischen Antitrust-Recht und dem europäischen Wettbewerbsrecht
Wintermantel, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003555276
Saved in:
44
Sports
event management : the Caribbean experience
Jordan, Leslie-Ann
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10008658126
Saved in:
45
Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.
;
Fader, Peter
;
Kahn, Barry
-
2011
Persistent link: https://www.econbiz.de/10009376818
Saved in:
46
Erfolgsstory München Marathon : mit Kommunikation ans Ziel
Moses, Ursula
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 147-153)
.
2011
Persistent link: https://www.econbiz.de/10009425183
Saved in:
47
Delivering
sports
events : the arena concept in
sports
from a network perspective
Rundh, Bo
;
Gottfridsson, Patrik
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
Saved in:
48
Consumer forwards : concept and empirical analysis of a
sports
ticket market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
Saved in:
49
Patriotism, national athlets and intention to purchase international
sports
products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
50
The influence of title sponsorships in
sports
events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
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