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Room for opportunity : resource scarcity increases attractiveness of range marketing offers
Fan, Linying; Li, Xueni; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10012033927
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Stick to my guns : the impact of crowding on consumers' responsiveness to sale promotions
Fan, Linying; Huang, Zhongqiang Tak; Chu, Xing-Yu; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 914-933
Persistent link: https://www.econbiz.de/10015048015
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Power and action orientation : power as a catalyst for consumer switching behavior
Jiang, Yuwei; Zhan, Lingjing; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 183-196
Persistent link: https://www.econbiz.de/10010380993
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The unique consequences of feeling lucky : implications for consumer behavior
Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10003860495
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Contrast and assimilation effects of processing fluency
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889
Persistent link: https://www.econbiz.de/10003945195
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Show me the honey! : effects of social exclusion on financial risk-taking
Duclos, Rod; Wan, Echo Wen; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 17-30
Persistent link: https://www.econbiz.de/10010383380
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Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
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Do-no-harm versus do-good social responsibility : attributional thinking and the liability of foreignness
Crilly, Donal; Ni, Na; Jiang, Yuwei - In: Strategic management journal 37 (2016) 7, pp. 1316-1329
Persistent link: https://www.econbiz.de/10011499739
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Mitigating the negative effects of service failure through customer identification
Song, Jiaqi; Huang, Jiexian; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 4, pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
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The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 8, pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176