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A structural model of customer satisfaction and trust in vendors involved in mobile commerce

Mohd Suki, Norazah - In: The international journal of business science & applied … 6 (2011) 2, pp. 18-30

The purpose of this paper is to provide an explanation of factors influencing customer satisfaction and trust in vendors involved in mobile commerce (m - commerce). The study sample consists of 200 respondents. Data were analyzed by employing structural equation modelling (SEM) supported by AMOS...

Persistent link: https://www.econbiz.de/10011894325

Handbook of research on technology applications for effective customer engagement

Mohd Suki, Norazah (ed.) - 2021

Persistent link: https://www.econbiz.de/10012193489

Perceived absorptive capacity of individual users in performance of enterprise resource planning (ERP) usage

Thurasamy Ramayah; Mohd Suki, Norazah; Lee Wai Kin - In: Contemporary issues in marketing management, (pp. 61-82). 2011

Persistent link: https://www.econbiz.de/10009011460

The effect of gender on employees’ perception of job satisfaction and organisational commitment

Billy, G.; Mohd Suki, Norazah - In: Contemporary issues in marketing management, (pp. 17-34). 2011

Persistent link: https://www.econbiz.de/10009011462

Halal images in food stores : a stimulating factor to customer loyalty

Abang Sulaiman Abang Salleh; Mohd Suki, Norazah - In: Contemporary issues in marketing management, (pp. 1-15). 2011

Persistent link: https://www.econbiz.de/10009011463

Job searches via social networking sites : employed job seekers intentions

Mohd Suki, Norazah; Thurasamy Ramayah; Ming, Michelle … - 2012

Persistent link: https://www.econbiz.de/10009487778

Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image

Sasmita, Jumiati; Mohd Suki, Norazah - In: International journal of retail & distribution management 43 (2015) 3, pp. 276-292

Persistent link: https://www.econbiz.de/10011300317

Structural relationships between perceived risk and consumers unwillingness to buy home appliances online with moderation of online consumer reviews

Ibrahim, Syarafina; Mohd Suki, Norazah; Harun, Amran - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 73-92

Persistent link: https://www.econbiz.de/10011310032

An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia

Nathan, Robert Jeyakumar; Chiun, Desmond Chong Fook; … - In: Handbook of research on leveraging consumer psychology …, (pp. 1-15). 2017

Persistent link: https://www.econbiz.de/10011528805

Moderating effect of races towards consumers' feeling of TCM usage

Dyana Mui Ling Chang; Adeline Yin Ling Tam; Mohd Suki, … - In: Handbook of research on leveraging consumer psychology …, (pp. 306-323). 2017

Persistent link: https://www.econbiz.de/10011528999