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Social advertising effectiveness across products : a large-scale field experiment

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Organizations and social networking : utilizing social media to engage consumers

Li, Eldon Yu-zen (contributor) - 2013

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

Persistent link: https://www.econbiz.de/10009753394

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