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31
History
as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
32
Die 11 Geheimnisse des IKEA-Erfolgs
Jungbluth, Rüdiger
-
2008
-
Vollst. Taschenbuchausg., 1. Aufl.
Persistent link: https://www.econbiz.de/10003489657
Saved in:
33
"We have a prodigious amount in common" : reappraising Americanisation and circulation of knowledge in the interwar Nordic
advertising
industry
Åström Rudberg, Elin
;
Kuorelahti, Elina
- In:
Business history
66
(
2024
)
1
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014578327
Saved in:
34
The use of social networks in
marketing
: the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
35
Advertising
worldwide : concepts, theories and practice of international, multinational and global
advertising
Mooij, Marieke K. de
-
1994
-
2nd ed
Persistent link: https://www.econbiz.de/10000374959
Saved in:
36
Management of international
advertising
: the role of
advertising
agencies
Miracle, Gordon E.
-
1966
Persistent link: https://www.econbiz.de/10002498897
Saved in:
37
Internalization of
advertising
services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
38
Advertising
worldwide : concepts, theories and practice of international, multinational and global
advertising
Mooij, Marieke K. de
-
1991
Persistent link: https://www.econbiz.de/10013475133
Saved in:
39
Forgotten classics: The business of
advertising
, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
40
Working for export customers
Townsend, Petere
-
1986
Persistent link: https://www.econbiz.de/10003517803
Saved in:
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