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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen; Heise, Marc; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 14-50). 2018
Persistent link: https://www.econbiz.de/10012267655
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Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa; Lewis, Gregory; Mobius, Markus; … - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
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Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla; Abou Nabout, Nadia; Feit, Elea McDonnell - In: Journal of marketing research 59 (2022) 5, pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
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Risk-aware bid optimization for online display advertisement
Fan, Rui; Delage, Erick - 2022
Persistent link: https://www.econbiz.de/10013411720
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The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett - 2013
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target … policies on the online display ad industry by applying an empirical model to a proprietary auction dataset. Two challenges … premium’s variance to zero. Second, the data provider uses a novel auction mechanism in which first-price bidders and second …
Persistent link: https://www.econbiz.de/10010250694
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First-price auctions in online display advertising
Despotakis, Stylianos; Ravi, Ramamoorthi; Sayedi, Amin - In: Journal of marketing research 58 (2021) 5, pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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Real-time bidding in online display advertising
Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
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Towards a bourgeois public sphere of consumption : the language of consumption as found in auction advertisements in late eighteenth-century Paris (1760-1778)
De Smet, Charris - In: History of retailing and consumption 9 (2023) 2, pp. 116-140
Persistent link: https://www.econbiz.de/10014446701
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The effect of weather on users' online behavior
Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018
Persistent link: https://www.econbiz.de/10012267674