//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a typology of negative...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
13
Konsumentenverhalten
12
Social Web
10
Social web
10
Public relations
7
Öffentlichkeitsarbeit
7
Brand management
5
Dienstleistungsqualität
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Public sector
5
Service quality
5
Social media
5
Stakeholder
5
Australia
4
Australien
4
Communication
4
Consumer engagement
4
Customer integration
4
Customer satisfaction
4
Engagement objects
4
Kommunikation
4
Kundenintegration
4
Kundenzufriedenheit
4
Öffentlicher Sektor
4
Confidence
3
Finland
3
Finnland
3
Internal communication
3
Interne Kommunikation
3
Vertrauen
3
Authorities
2
Brand
2
Brand image
2
Citizens
2
Communication strategy
2
Corporate reputation
2
more ...
less ...
Online availability
All
Undetermined
31
Free
2
Type of publication
All
Article
63
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
7
Book section
7
research-article
7
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
review
1
more ...
less ...
Language
All
English
51
Undetermined
13
Author
All
Luoma-aho, Vilma
31
Bowden, Jana
26
Luoma-Aho, Vilma
7
Naumann, Kay
7
Gabbott, Mark
5
Olkkonen, Laura
4
Bowden, Jana Lay-Hwa
3
Conduit, Jodie
3
Corkindale, David
3
Hollebeek, Linda D.
3
Paloviita, Ari
3
Tirkkonen, Päivi
3
Vos, Marita
3
Wood, Leigh
3
Afshardoost, Mona
2
Canel, Maria-José
2
Eshaghi, Mohammad Sadegh
2
Lay-Hwa Bowden, Jana
2
Ojala, Jari
2
Oliveira, Evandro Samuel
2
Reinikainen, Hanna
2
Rissanen, Hilkka
2
Solem, Birgit Apenes
2
Tampere, Kaja
2
Tampere, Päivi
2
Aher, Kaidi
1
Auvinen, Tommi
1
Badham, Mark
1
Canel, María José
1
Chidiac, David
1
Dagger, Tracey
1
Dagger, Tracey S.
1
Do, Diem Khac Xuan
1
Erkkila, Taina
1
Erkkilä, Taina
1
Hakola, Juho
1
Lievonen, Matias
1
Maity, Devdeep
1
Mirzaei, Abas
1
Munnukka, Juha
1
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Published in...
All
Corporate communications : an international journal
4
Journal of communication management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Journal of hospitality marketing & management
3
Journal of marketing theory and practice
3
Journal of strategic marketing
3
Asia Pacific Journal of Marketing and Logistics
2
Corporate Communications: An International Journal
2
European Journal of Marketing
2
Journal of Communication Management
2
Journal of marketing for higher education
2
Management research review
2
Marketing intelligence & planning
2
The handbook of communication engagement
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Business History
1
Business ethics : a European review
1
Business history
1
Customer engagement : contemporary issues and challenges
1
Ethical practice of social media in public relations
1
How strategic communication shapes value and innovation in society
1
International journal of public sector management : IJPSM
1
International review on public and non-profit marketing
1
JMM : the international journal on media management
1
Journal of Marketing for Higher Education
1
Journal of Public Budgeting, Accounting & Financial Management
1
Journal of Service Theory and Practice
1
Journal of communication management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of service theory and practice : JSTP
1
Leadership
1
Marketing Intelligence & Planning
1
Problems and perspectives in management : PPM ; international research journal
1
Public Relations
1
Public relations and social theory : key figures and concepts
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
OLC EcoSci
12
Other ZBW resources
11
RePEc
2
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Negative engagement
Lievonen, Matias
;
Luoma-aho, Vilma
;
Bowden, Jana
- In:
The handbook of communication engagement
,
(pp. 531-547)
.
2018
Persistent link: https://www.econbiz.de/10011871863
Saved in:
2
Developing a spectrum of positive to negative citizen engagement
Bowden, Jana
;
Luoma-Aho, Vilma
;
Naumann, Kay
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 257-277)
.
2016
Persistent link: https://www.econbiz.de/10011430777
Saved in:
3
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
4
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
5
The process of customer engagement : a conceptual framework
Bowden, Jana
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003793700
Saved in:
6
What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 428-451
Persistent link: https://www.econbiz.de/10009776155
Saved in:
7
Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
Saved in:
8
Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay
;
Bowden, Jana
- In:
Problems and perspectives in management : PPM ; …
13
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
Saved in:
9
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
10
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->