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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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A framework of matching algorithm for influencer marketing
Iwashita, M. - In: The review of socionetwork strategies 14 (2020) 2, pp. 227-246
Persistent link: https://www.econbiz.de/10012306113
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
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Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
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Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus; Muqaddam, Aziz - In: The journal of brand management : an international journal 26 (2019) 5, pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi; Cauberghe, Veroline; Hudders, Liselot - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 309-325
Persistent link: https://www.econbiz.de/10012004045