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Overview of the brand journey...
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Consumer behaviour
69
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30
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English
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Loureiro, Sandra Maria Correia
147
Bilro, Ricardo Godinho
19
Kaufmann, Hans Rüdiger
13
Guerreiro, João Pedro Silva Martins
11
Kaufmann, Hans Ruediger
11
Japutra, Arnold
7
Romero, Jaime
7
Sarmento, Eduardo Moraes
7
Breazeale, Michael
5
Langaro, Daniela
5
Prentice, Catherine
5
Correia Loureiro, Sandra Maria
4
Jiménez-Barreto, Jano
4
Ribeiro, Lara
4
Vrontis, Demetris
4
Basile, Gianpaolo
3
Cunha, Namércio Pereira da
3
Eloy, Sara
3
Guerreiro, João
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Koo, Dong-Mo
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Miranda, Francisco J.
3
Nascimento, Jorge
3
Panchapakesan, Padma
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Pires, Ana Regina
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Rita, Paulo
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Rosado-Pinto, Filipa
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Roschk, Holger
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Aleem, Aihoor
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Ali, Faizan
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Amorim, Marlene
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Angelino, Fernando José de Aires
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Cayolla, Ricardo
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Chamorro Mera, Antonio
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Friedmann, Enav
2
Han, Heesup
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Itani, Omar S.
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International XR Conference / Annual conference <7., 2022, Lissabon>
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Journal of promotion management : innovations in planning and applied research
18
Journal of retailing and consumer services
8
Journal of business research : JBR
7
International journal of hospitality management
6
Journal of promotion management : JPM
6
Cogent Business & Management
4
Journal of travel and tourism marketing
4
International Journal of Tourism Research
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International journal of consumer studies
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Journal for international business and entrepreneurship development
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial challenges and social impacts of virtual and augmented reality
3
Psychology & marketing
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The journal of brand management : an international journal
3
World review of entrepreneurship, management and sustainable development
3
Advances in computational intelligence and robotics (ACIR) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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EuroMed Journal of Business
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International Journal of Retail & Distribution Management
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International Journal of Wine Business Research
2
International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Journal of Product & Brand Management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Online Information Review
2
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Qualitative market research : an international journal
2
The journal of product & brand management
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Baltic Journal of Management
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Baltic journal of management
1
Benchmarking: An International Journal
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Challenges and trends in modern banking
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Cogent business & management
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Consumer Behavior in Tourism and Hospitality
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E-business : state of the art of ICT based challenges and solutions
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EuroMed journal of business
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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ECONIS (ZBW)
118
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EconStor
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1
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
2
The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
40
(
2014
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
Saved in:
3
Using immersive and artificial intelligence technologies to promote different industries : editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10012801959
Saved in:
4
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
5
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
6
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
7
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
8
Managerial challenges and social impacts of virtual and augmented reality
Loureiro, Sandra Maria Correia
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012135428
Saved in:
9
Negative film plot and tourists' image and intentions : the case of City of God
Loureiro, Sandra Maria Correia
;
Araujo, Arthur Barbosa de
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10011312524
Saved in:
10
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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