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The role of store environment cues on store personality and store image

Taşkın, Elif; Bozbay, Zehra - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10014315008

Retailing in social virtual worlds : developing a typology of virtual store atmospherics

Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241

Persistent link: https://www.econbiz.de/10011372580

In-store communication to improve the customer experience

Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70

Persistent link: https://www.econbiz.de/10010474330

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458