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How can gamified applications drive engagement and brand attitude? : the case of Nike Run Club application
Rodrigues, Ivo; Lopes, João M.; Borges, Ana; Oliveira, … - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-20
understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as …This research aims to analyze the feasibility of gamified applications as a tool to promote engagement and brand … contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and …
Persistent link: https://www.econbiz.de/10012793617
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Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine; Poncin, Ingrid; Kullak, Avreliane; … - In: Psychology & marketing 41 (2024) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10014467468
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Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem; Marcusson, Leif - In: International journal of internet marketing and … 13 (2019) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
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Diagnosing key factors for gamification in marketing using hierarchical clustering technique
Srivastava, Gautam; Bag, Surajit - In: International journal of technology marketing : IJTMkt 15 (2021) 4, pp. 354-378
Persistent link: https://www.econbiz.de/10012693542
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Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)
In: Journal of Consumer Marketing 31 (2014) 1, pp. 86-87
Persistent link: https://www.econbiz.de/10014850330
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Gamification and customer experience in online retail : a qualitative study focusing on ethical perspective
Sheetal; Tyagi, Rimjim; Gursimranjit Singh - In: Asian journal of business ethics : AJBE 12 (2023) 1, pp. 49-69
Persistent link: https://www.econbiz.de/10014327397
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Enhancing user engagement : the role of gamification in mobile apps
Bitrián, Paula; Buil, Isabel; Catalán, Sara - In: Journal of business research : JBR 132 (2021), pp. 170-185
Persistent link: https://www.econbiz.de/10012581590
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Factors driving consumer engagement and intentions with gamification of mobile apps
Kamboj, Shampy; Rana, Shruti; Drave, Vinayak A. - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 17-35
Persistent link: https://www.econbiz.de/10012292154
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Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities
Tu, Rungting; Hsieh, Peishan; Feng, Wenting - In: Sport management review 22 (2019) 5, pp. 682-693
Persistent link: https://www.econbiz.de/10012154062