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Epistemological and methodological issues in cross-cultural marketing research
Singh, Devinder Pal - In: Global journal of business management : GJBM 3 (2009) 2, pp. 33-42
Persistent link: https://www.econbiz.de/10003992119
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Interpretive consumer research : paradigms, methodologies & applications
Beckmann, Suzanne C. (contributor);  … - 2001 - 1. ed., 2. impression
Persistent link: https://www.econbiz.de/10001528031
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Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio; Martinez Caro, Laura - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
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The Mindcam methodology: perceiving through the native's eye
Starr, Richard G., Jr.; Fernandez, Karen V. - In: Qualitative market research : an international journal 10 (2007) 2, pp. 168-182
Persistent link: https://www.econbiz.de/10003458879
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The application of physiological observation methods to emotion research
Chamberlain, Laura; Broderick, Amanda J. - In: Qualitative market research : an international journal 10 (2007) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10003458884
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Cartoon sequence research : addressing the mystery of consumer decision-making and rationale
Paulson, Dale G. - In: Brick & mortar shopping in the 21st century, (pp. 243-255). 2008
Persistent link: https://www.econbiz.de/10003618226
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Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234
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Participatory research methods for subsistence consumers
McKenzie Abbey, Edward; Attaran, Sharmin - In: Product and market development for subsistence marketplaces, (pp. 151-169). 2007
Persistent link: https://www.econbiz.de/10003521963
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Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei - In: Journal of retailing and consumer services 61 (2021), pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461
Persistent link: https://www.econbiz.de/10012660655