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Global cause awareness : tracking awareness through electronic word of mouth
Davis, Lenita; Rountree, Melissa Markley; Davis, Jullet A. - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 252-272
Persistent link: https://www.econbiz.de/10011591276
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Determinants of voluntary organizations' attention on Facebook : the case of Norwegian voluntary organizations
Enjolras, Bernard - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 5, pp. 1308-1330
Persistent link: https://www.econbiz.de/10014384426
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Nonprofit organizations, social media, and trust : how self-congruence can help organizations choose the right social media endorsers
Zogaj, Adnan - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 568-588
Persistent link: https://www.econbiz.de/10014444834
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Revenue sources matter to nonprofit communication? : an examination of museum communication and social media engagement
Suh, Jiwon - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 271-290
Persistent link: https://www.econbiz.de/10013359025
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To ask or not to ask : enhancing donations to nonprofits by soliciting opinions upfront, rather than donations
Pittarello, Andrea; Kogut, Tehila - In: Journal of business and psychology 37 (2022) 4, pp. 759-773
Persistent link: https://www.econbiz.de/10013268247
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The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
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Individual donor support for nonprofits : the roles of financial and emotional information
Agyemang, Isaac; Bay, Darlene D.; Cook, Gail L.; … - In: Behavioral research in accounting 31 (2019) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10012213095
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Negative online consumer reviews : effects of different responses
Ullrich, Sebastian; Brunner, Christian Boris - In: The journal of product & brand management 24 (2015) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
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Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
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Investigating social media as a firm's signaling strategy through an IPO
Atthaphon Mumi; Obal, Michael W.; Yang, Yi - In: Small business economics : an entrepreneurship journal 53 (2019) 3, pp. 631-645
Persistent link: https://www.econbiz.de/10012269728