Similar Search Results

The loss of the marketing department’s influence : is it really happening? ; and why worry?

Homburg, Christian; Vomberg, Arnd; Enke, Margit; Grimm, … - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010489581

Historical Foundations of Entrepreneurial Market Process Theories

Otáhal, Tomáš - 2014

What are the historical foundations of entrepreneurial market process theories? Within the marginal revolution, economists laid down rigorous microeconomic foundations for market analysis. While the Cambridge school and the Lausanne school attempted to provide a theoretical apparatus that would...

Persistent link: https://www.econbiz.de/10014042842

Entrepreneurial marketing orientation of young SME owners in Indonesia

Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394

Persistent link: https://www.econbiz.de/10012509564

Entrepreneurial marketing : conceptual and empirical research opportunities

Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448

Persistent link: https://www.econbiz.de/10010189568

The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises : the case of UK companies

Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170

Persistent link: https://www.econbiz.de/10011488921

Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types

Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 267-295

Persistent link: https://www.econbiz.de/10010393476

Teaching practice across disciplines : marketing and entrepreneurship for youths

Worapishet, Thirarut - In: Journal for international business and entrepreneurship … 10 (2017) 3, pp. 258-272

Persistent link: https://www.econbiz.de/10011844138

Entrepreneurship and viral development in rural Western Negev in Israel

Bijaoui, Ilan; Regev, David - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 54-66

Persistent link: https://www.econbiz.de/10011418402

Linking entrepreneurial marketing and performance indicators in Jordanian hotel industry

Al-Manasra, Excimirey Amer; Al-Zyadat, Mohammd; … - In: Journal of management research 5 (2013) 3, pp. 86-94

Persistent link: https://www.econbiz.de/10009769696

Small but sophisticated : entrepreneurial marketing and SME approaches to brand management

Renton, Michelle; Daellenbach, Urs S.; Davenport, Sally; … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 2, pp. 149-164

Persistent link: https://www.econbiz.de/10011439551

1
2
3
4
5
6
7
8
9
10
Next
Last