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The moderating role of brand reputation and moral obligation : an application of the theory of planned behavior

Bang, Jyejin; Odio, Michael A.; Reio, Thomas G. <Jr.> - In: The journal of management development 33 (2014) 4, pp. 282-298

Persistent link: https://www.econbiz.de/10010363330

How customers cope with service failure? : a study of brand reputation and customer satisfaction

Sengupta, Aditi Sarkar; Balaji, M. S.; Krishnan, Balaji C. - In: Journal of business research : JBR 68 (2015) 3, pp. 665-674

Persistent link: https://www.econbiz.de/10010496157

Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect

Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97

Persistent link: https://www.econbiz.de/10012800974

Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure

Liu, Mengzhen; Xiong, Wei - In: Journal of travel and tourism marketing 40 (2023) 3, pp. 221-241

Persistent link: https://www.econbiz.de/10014369784

Impact of online information on the pricing and profits of firms with different levels of brand reputation

Sun, Xinyu; Zhang, Yan; Feng, Juan - In: Information & management : the international journal of … 61 (2024) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10014457455

Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness

Nik Mohd Hazrul Nik Hashim; Nor Rahimy Khalid; Suraya … - In: Journal of fashion marketing and management 28 (2024) 2, pp. 379-401

Persistent link: https://www.econbiz.de/10014495540

A robotic concepts : study of perceived brand reputation and customers' perceived performance in a restaurant

Rasidah Hamid; Fazrul Reza Mohd Fadzil; Mohd Hanafi … - In: Global business and finance review 28 (2023) 5, pp. 13-30

enhance consumers' perceived performance and brand reputation. The perceived performance of consumers' services influences … their brand reputation and repurchase intention. Consumers' repurchase intention is only positively affected by their … perceived brand reputation. Research limitations/implications: This study employs an experimental design approach to investigate …

Persistent link: https://www.econbiz.de/10014443208

Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour

Unal, Umut; Tascioglu, Mertcan - In: Marketing intelligence & planning 40 (2022) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10013393463

Driving forces of repurchasing social enterprise products

Wu, Hsueh Ling; Chen, Tser-yieth; Chen, Bo Heng - In: The journal of business & industrial marketing 37 (2022) 2, pp. 447-460

Persistent link: https://www.econbiz.de/10012798434

Corporate social marketing and brand equity : a case of dairy products in Vietnam

Thi Quy Vo; Tuan Nguyen-Anh - In: Cogent business & management 11 (2024) 1, pp. 1-18

The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...

Persistent link: https://www.econbiz.de/10014529020