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Towards a marketing renaissanc...
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Relationship marketing
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Grönroos, Christian
209
Sheth, Jagdish N.
9
Holmqvist, Jonas
8
Helle, Pekka
7
Ravald, Annika
7
Finne, Åke
6
Ojasalo, Katri
5
Van Vaerenbergh, Yves
5
Fisk, Raymond P.
4
Gummerus, Johanna
4
Gummesson, Evert
4
Kauppinen-Räisänen, Hannele
4
Bowen, David E.
3
Davey, Janet
3
Strandvik, Tore
3
Voima, Päivi
3
Anker, Thomas Boysen
2
Crosby, Lawrence A.
2
Degenhardt, Thomas
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Edvardsson, Bo
2
FitzPatrick, Mary
2
Groth, Markus
2
Guest, Duncan
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Heinonen, Fredrik
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Holmlund, Maria
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Holtom, Brooks C.
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Isoniemi, Kristina
2
Kuusela, Hannu
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Leroi-Werelds, Sara
2
Lindholm, Michael
2
Moutinho, Luiz
2
Saarijärvi, Hannu
2
Sparks, Leigh
2
Streukens, Sandra
2
Subramony, Mahesh
2
Varey, Richard J.
2
Viio, Paul
2
Walker, David
2
Wirtz, Jochen
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Hanken Svenska Handelshögskolan
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Meddelanden från Svenska Handelshögskolan
33
Journal of Service Management
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Journal of service management
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Legends in marketing
9
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8
European Journal of Marketing
8
Management Decision
8
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7
Journal of Services Marketing
7
Management decision : MD
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of business & industrial marketing
6
The journal of services marketing
5
Working Papers / Hanken Svenska Handelshögskolan
5
Journal of Business & Industrial Marketing
4
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4
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3
Journal of the Academy of Marketing Science
3
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International Journal of Operations & Production Management
2
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Liiketaloudellinen aikakauskirja
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2
Marketing theory
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(Research reports / Swed. School of Economics and Business Admin.
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A reader in marketing communications
1
Bank, kund och samhälle i globaliseringens tid : en antologi tillägnad Goran Collert
1
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1
European Business Review
1
First Interstate Center Working paper series
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Handbook of relationship marketing
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History of marketing thought ; Volume 3
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International Journal of Quality and Service Sciences
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International journal of quality and service sciences
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Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
1
Journal of Historical Research in Marketing
1
Journal of Service Theory and Practice
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
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ECONIS (ZBW)
107
Other ZBW resources
43
OLC EcoSci
32
USB Cologne (EcoSocSci)
21
RePEc
6
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71
Service management
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235084
Saved in:
72
Service marketing
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235085
Saved in:
73
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Saved in:
74
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
75
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
76
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
77
Language use in services : recent advances and directions for future research
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
Saved in:
78
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
79
Accelerating employee-related scholarship in service management : research streams, propositions, and commentaries
Subramony, Mahesh
;
Ehrhart, Karen Holcombe
;
Groth, Markus
; …
- In:
Journal of service management
28
(
2017
)
5
,
pp. 837-865
Persistent link: https://www.econbiz.de/10011801801
Saved in:
80
A relationship approach to marketing : the need for a new paradigma
Grönroos, Christian
-
1989
Persistent link: https://www.econbiz.de/10013400718
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