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Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24
in online customers in recent years. Nonetheless, there are not many in-depth studies analyzing the opinion of Indian … explored opinion about advertisements and its role in purchasing intentions among young YouTube visitors, using qualitative …
Persistent link: https://www.econbiz.de/10012665937
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Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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Linking information motivation to attitudes towards web advertising
Mahmoud, Ali Bassam - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 396-413
Persistent link: https://www.econbiz.de/10010458281
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E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.; Ouden, Hanny den - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen; Khalid, Saba - In: Journal of marketing communications 30 (2024) 4, pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
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Memory at play : personalizing online advertisements based on consumers' autobiographical memory
Wei, Lewen; Kang, Jin; Schmierbach, Mike - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 322-349
Persistent link: https://www.econbiz.de/10012179130
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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The effects of web personalization on user attitude and behavior : an integration of the elaboration likelihood model and consumer search theory
Ho, Shuk Ying; Bodoff, David - In: Management information systems : mis quarterly 38 (2014) 2, pp. 497-520
Persistent link: https://www.econbiz.de/10010425073
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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763