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Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue; Wang, Ruijuan; Li, Stella Yiyan; Qu, Zhe - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
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Effects of cues of credence-label structure on consumers' willingness to purchase health foods
Jia, Peipei; Li, Dongjin; Jin, Huizhen; Zhang, Yudong - In: Nankai business review international 14 (2023) 4, pp. 626-648
Persistent link: https://www.econbiz.de/10014454662
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Navigating shared consumption experiences : clarity about a partner's interests increases enjoyment
Wu, Yuechen; Hamilton, Rebecca W.; Kim, Nicole You Jeung; … - In: Journal of marketing research 58 (2021) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10012521443
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Highlighting supply-abundance increases attraction to small-assortment retailers
Gu, Yangjie; Wu, Yuechen - In: Journal of retailing 99 (2023) 3, pp. 420-439
Persistent link: https://www.econbiz.de/10014461661
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When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma; Zhu, Meng; Kalra, Ajay - In: Journal of marketing research : JMR 48 (2011) 1, pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
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The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng; Billeter, Darron M.; Inman, J. Jeffrey - In: Journal of marketing research : JMR 49 (2012) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
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Scarcity polarizes preferences : the impact on choice among multiple items in a product class
Zhu, Meng; Ratner, Rebecca K. - In: Journal of marketing research : JMR 52 (2015) 1, pp. 13-26
Persistent link: https://www.econbiz.de/10010526413
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Creating when you have less : the impact of resource scarcity on product use creativity
Mehta, Ravi R.; Zhu, Meng - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 767-782
Persistent link: https://www.econbiz.de/10011435785
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The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.; Thompson, Debora; Bone, Sterling; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
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Hedonic contrast effects are larger when comparisons are social
Morewedge, Carey K.; Zhu, Meng; Buechel, Eva C. - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 286-306
Persistent link: https://www.econbiz.de/10012033949